The “Manhattan Project” is a perfect opportunity to showcase your rye, whiskey or bourbon in our most celebrated application. Partners pay an annual fee and send 12 bottles per event.
— Starts at $12,500 per year, join anytime

In 2017, the 8 year old “Signature Cochon555 Manhattan Project” returns and you are cordially invited. Sponsors receive the exposure and benefits of a 16-city world-class culinary tour without any travel expenses. It’s as easy as paying an annual fee and sending 12 bottles per event. Cochon555 hires the best barkeeps and shares your experience through education.

The Manhattan Project will showcase the best ryes, whiskeys and bourbons with a naked twist on a timeless classic. The goal; showcase a simple recipe that protects the integrity of the spotlight spirit. The recipe calls for 2 ounces of a sponsored "spotlight" spirit, 2 Luxardo cherries, a cup of ice combined into a mason jar, topped with a branded linen napkin, shaken and served with education.



  • Double Old Fashion Glass (2 ounces of Ice)
  • 1.5 ounce of Whiskey
  • 2 Luxardo Cherries
  • 2 drops of Bitters
  • Served with customized Linen Napkin (branded with your logo)
  • Turn-Over in Glass. Enjoy!

The goal is to have just the right amount of sweetness from the Luxardo Cherry, a little ice shatter, and a whole lot of opportunity to showcase your spirit. Our case studies show trade and consumers agree that barkeeps burden the classic Manhattan Recipe with too much sugar and bitters. Our application returns our influencers to a place of inspiration where less is always more. We will compliment each whiskey without jeopardizing integrity.


The "Application” allows guests to experience the product without getting lost in materials. We present the drink to order, which allows influencers the opportunity to recreate the drink at home or in the bar. Our full-service team handles the entire activation for our partners. We hire the best barkeeps, we champion your product, and all you need to do is send the product.



There are exclusive opportunities for your brand to be included in dinners, have a culinary experience paired with your product, or be the star of the After Party. Cochon555 audiences trusts us and we hope you give us a chance to put your product in the right hands next year.


  • Over 900 million media impressions
  • Over 16,000 authentic connections with consumers at events
  • Over 250,000 logos in print
  • Over $275,000 will be raised for charity with your support
  • Reach 6,000 chefs, buyers, and retailers each tour
  • Build Long-Term Relationships to last a lifetime



  • Sponsorship Fee for [1] Annual Tour or [1] Year
    • $12,500 for non-exclusive
  • [12] 750 ml per event [1] SKU
  • Term includes all Cities on Tour based on availability and compliance


  • Presence of Bottles in Judges Room
  • Full Product Service & Support
  • Brand Inclusion in all Media Alerts
  • Inclusion & Links on Website pages
  • Logo Inclusion on 78 Newsletters
  • [2] VIP Passes per event ($7,600 value)
  • [1] Working Pass per event for brand principal 
  • [1] Bottle will be served in the Judge’s Room for our most influential guests
  • Brand recognition will include live stage mentions
  • Logo inclusion in digital slideshow and programs
  • Media alert inclusions to a national base of digital, print, radio, and television
  • Brand mentions in all media alerts, national and local collateral
  • Our partners can use images for promotional purposes on social media
  • [2] Static advertisements (full-screen projected on stage at events)