NATIONAL PARTNERSHIP "CHUPITO BAR"
BARREL AGED SPONSORSHIP LEVEL

ACCESS TO 16,000 CHEFS, BUYERS, BARKEEPS, INFLUENCERS, AND MEDIA

The Chupito Bar will showcase Artisan, Ancestral, and Hand-Crafted Mezcal to affluent consumers, buyers, sommeliers, best barkeeps and winemakers. Sponsors receive the exposure and benefits of a 16-city world-class culinary tour without any travel expenses. It’s as easy as paying an annual fee and sending 12 bottles per event. Cochon555 hires the best barkeeps and shares your experience through education.

We present the opportunity to reach a strong audience at a fraction of the cost of sponsoring various events with fragmented results. Cochon555 will host a Mezcal Trade Tasting table at every single event on your behalf. The goal is to bring together buyers across the nation in a sense of place, to build a community that reflects the "hand-crafted" awesomeness of Mezcal. 

HOW IT WORKS

Our sampling technique is simple: Start with a small taste, "Chupito", of Mezcal (approx 1/3 ounce) as a starting point for education. We provide a couple vehicles to inspire trade to make cocktails with new components on the menu.

We offer a "pinch of smoked sea salt" to cancel out the predictable comment of "mezcal is smokey". The component tasting cancels out their expectation and leads them to a new discovery of minerals and terroir.

We offer a "cucumber wheel" that provides a refreshing cool sensation to follow the heat and leads them into the next expression. We love the "Chupito" because our delivery breaks down barriers and creates a discovery. It has been very well received by barkeeps and sommeliers.

POTENTIAL IMPRESSIONS

  • Over 900 million media impressions
  • Over 16,000 authentic connections with consumers at events
  • Over 250,000 logos in print
  • Over $275,000 will be raised for charity with your support
  • Reach 6,000 chefs, buyers, and retailers each tour
  • Build Long-Term Relationships to last a lifetime

SPONSOR PROVIDES

WE ARE READY FOR YOU

  • Sponsorship Fee for one Annual Tour
    • Pay Sponsorship Fee for 1 SKU
      • [12] 750 ml per event [1] SKU (non-exclusive)
    • Pay for Experience Exclusivity
      • Max of [5] SKU's / 5 x [12] 750 ml per event (Exclusive)
  • Term includes all Cities on Tour based on availability and compliance
  • Sponsor will provide product for Events, provide logistical support and delivery

BENEFITS

  • Presence of Bottles in Judges Room
  • Full Product Service & Support
  • Brand Inclusion in all Media Alerts
  • Inclusion & Links on Website pages
  • Logo Inclusion on 78 Newsletters
  • [2] VIP Passes per event ($7,600 value)
  • [1] Working Pass per event for brand principal 
  • [1] Bottle will be served in the Judge’s Room for our most influential guests
  • Brand recognition will include live stage mentions
  • Logo inclusion in digital slideshow and programs
  • Media alert inclusions to a national base of digital, print, radio, and television
  • Brand mentions in all media alerts, national and local collateral
  • Our partners can use images for promotional purposes on social media
  • [2] Static advertisements (full-screen projected on stage at events)