2016 NATIONAL PARTNERSHIP PROPOSAL
“HERITAGE RUM CART”
 BARREL-AGED SPONSORSHIP LEVEL

16 EVENTS · 16 CITIES · ACCESS TO 16,000 CHEFS, BUYERS, BARKEEPS, INFLUENCERS AND MEDIA · 500+ GUESTS PER EVENT · 900M+ IMPRESSIONS · TURN-KEY INTEGRATION · PROVEN TRACK-RECORD

We invite heritage rum producers to participate in an educational tasting of prestigious rums showcasing diverse cultural influences from where and how they are crafted. The Heritage Rum Cart is a mobile cart that follows the crowds during events and builds the excitement for a unique and memorable guest experience. The brand authenticity and unique experience will be matched with accents that provide inspiration.

We start with heritage rums showcasing different styles and regions. Guests are welcome to sample the product neat, promoting the artisan rums as sipping products. Beyond providing a heritage rum tasting, the Rum Cart also incorporates guest education by offering a selection of Oleo Saccharums. By creating this trailhead for guests, we provide them the building blocks for a newer, better, modified old-fashion made with premium rum.

The technique is simple, try it straight and then with a couple cubes of ice and Oleo-Saccharum. The “Rum Cart” allows guests to sample the product straight and a splash of authenticity rarely experienced. Cochon555 will create the cart, deliver the cart to each event and creating the set-up for the activation, our partners just send the product and champions the events to local distributors. Cochon555 handles all the heavy lifting.

BENEFITS

  • Presence of Bottles in Judges Room
  • Exposure to 16,000 Attendees
  • Full Product Service & Support
  • Brand Inclusion in all Media Alerts
  • Inclusion & Links on Website pages
  • Inclusion / Links on 78 Newsletters
  • [2] VIP Passes per event ($7,600 value)
  • [1] Working Pass per event for brand principal 
  • [1] Bottle will be served in the Judge’s Room for our most influential guests
  • Associated Media value is more than $2,500 per event
  • Brand recognition will include live stage mentions, logo inclusion in digital slideshow and programs
  • In the Media, we send media alerts to a national base of print, radio, television, online press and blogs
  • Photos, Photos and more photos, our partners can use images for promotional purposes on social media channels.
  • Brand mentions in all media alerts, national and local collateral
  • [2] Static advertisements (full-screen projected on stage at events)
  • Over 900 Million Impressions

SPONSOR PROVIDES

  • $7,500 sponsorship fee for 2 SKUS under one brand.
  • $10,000 sponsorship fee for 3 SKUS under one brand.
  • 50% deposit due upon Agreement or terms based on mutual agreement
  • Sponsor will provide product for Events, provide logistical support and delivery
  • 1 SKU = 3 Bottles of [1] product per event

COOL FACTOR

Being a partner to the “Heritage Rum Cart” for the Cochon555 US Tour has tons of perks, most importantly, over 2,000 chefs and restaurant owners will be exposed and sample your products in 10 month period. Additionally, there are opportunities to get your brand included in thousands of websites and newsletters across the country in a widespread marketing campaign. Your involvement can lead to enormous domestic media coverage. Lastly, the “Heritage Rum Cart” accompanies all marketing efforts in all media alerts released in each market - as a new activation, it will organically be one of the most celebrated spotlights at the event. Partners will have access to a large gallery of images featuring your brand for promotional purposes.