NATIONAL PARTNERSHIP “HERITAGE RUM CART” 
BARREL-AGED SPONSORSHIP LEVEL

ACCESS TO 16,000 CHEFS, BUYERS, BARKEEPS, INFLUENCERS AND MEDIA

We invite heritage rum producers to participate in an educational tasting of prestigious rums showcasing diverse cultural influences from where and how they are crafted. The Heritage Rum Cart is a mobile cart that follows the crowds during events and builds the excitement for authentic brand experience.

We educate influencers on Heritage Rums by showcasing the different styles and regions. We start by the engagement by offering a "neat tasting" of product through matching the guest's knowledge of the regional influences on these amazing rums. The Heritage Rum Cart is 100% guest education of French, Island, Spanish and English heritage. The technique is simple, try it straight, taste the difference, discover what the guest prefers. 

Following the "neat tasting" we offer to make the guest an "Rum Old Fashioned" using a variety of Oleo Saccharums (lemon, orange, grapefruit) paired with their favorite rum. This technique creates a trailhead for guests by providing them the building blocks for a newer, better, modified "Rum Old Fashioned" made with a heritage rum.

HOW IT WORKS

The "Application” allows guests to experience the product without getting lost in materials. We present the drink to order, which allows influencers the opportunity to recreate the drink at home or in the bar. Our full-service team handles the entire activation for our partners. We hire the best barkeeps, we champion your product, and all you need to do is send the product. Our partners send the product and using their complimentary tickets to champion local distributors and buyers.

POTENTIAL IMPRESSIONS

  • Over 900 million media impressions
  • Over 16,000 authentic connections with consumers at events
  • Over 250,000 logos in print
  • Over $275,000 will be raised for charity with your support
  • Reach 6,000 chefs, buyers, and retailers each tour
  • Build Long-Term Relationships to last a lifetime

SPONSOR PROVIDES

WE ARE READY FOR YOU

  • Sponsorship Fee for one Annual Tour
    • Pay Sponsorship Fee for 1 SKU
      • [12] 750 ml per event [1] SKU (non-exclusive)
    • Pay for Experience Exclusivity
      • Max of [5] SKU's / 5 x [12] 750 ml per event (Exclusive)
  • Term includes all Cities on Tour based on availability and compliance
  • Sponsor will provide product for Events, provide logistical support and delivery

BENEFITS

  • Presence of Bottles in Judges Room
  • Full Product Service & Support
  • Brand Inclusion in all Media Alerts
  • Inclusion & Links on Website pages
  • Logo Inclusion on 78 Newsletters
  • [2] VIP Passes per event ($7,600 value)
  • [1] Working Pass per event for brand principal 
  • [1] Bottle will be served in the Judge’s Room for our most influential guests
  • Brand recognition will include live stage mentions
  • Logo inclusion in digital slideshow and programs
  • Media alert inclusions to a national base of digital, print, radio, and television
  • Brand mentions in all media alerts, national and local collateral
  • Our partners can use images for promotional purposes on social media
  • [2] Static advertisements (full-screen projected on stage at events)

CLICK HERE TO SEE MORE PHOTOS OF THE HERITAGE RUM CART IN ACTION

EXTRA OVERLAYS

BRINGING IDEAS TO LIFE

There are exclusive opportunities for your brand to be included in dinners, have a culinary experience paired with your product, or be the star of the After Party. Cochon555 audiences trusts us and we hope you give us a chance to put your product in the right hands next year.