The most talked about culinary tour: detailed, vibrant and beautiful in everyway. Butter is coming to Cochon!

 

The COCHON US Tour executes live-events with hyper local chefs that are focused on raising awareness for family farms raising heritage pigs. Tour is dedicated to the education of amazing products  and we seek only the best artisan partners to join us. In 2016, we are adding "Butter Bar", our spin on bread & butter service. The hottest new station will be a perfect blend of products we love on a daily basis and this is your chance to have your product at all events without buying a single plane ticket.

Opportunities available include:

  • [1] Almond Nut Butter (served on celery with truffle salt)
  • [1] Sea-Salt Butter (served on artisan bread)
  • [1] Artisan Butter (served on artisan bread)
  • [1] Truffle Butter (served on artisan bread)
  • [1] Truffle Salt (for guest to use during service)
  • [1] Artisan Bread (served warm and crunchy during service)

Cochon555 wants to serve as a national champion for your butter. We are hitting the road in January and would love to share your butter with influential buyers and consumers all year round. Please join us.

The foundation of brand authenticity is delivering on hand-crafted and unique experiences.
— Brady Lowe | Founder
 

WE CAN PROVIDE AN UNPARALLELED VALUE PROPOSITION AT AN UNBEATABLE COST

For seven years, COCHON has spotlighted the best chefs and restaurants at every single event. Together we have motivated a change in consumer behavior to help them understand why they should spend more money on artisan products such as meat, cheese and dairy. Much like heritage porc, the story of making a great butter starts with sourcing great milk and responsible animal husbandry. Once the consumer understands the message that the producer cares about them, they share it with family and friends. COCHON55 has been championing this message since day one and our audience trusts us to source the best products for their experience.

Each year, COCHON555 hosts amazing events featuring artisan spirits, great wines, amazing porc and the best chefs across the country. Through organic integration, COCHON555 markets our favorite brands to the industry. COCHON555 makes a daily promise to spotlight the family farm, craftsmanship and a responsible-luxury lifestyle. Founder Brady Lowe has always been a champion of hand-crafted and his goal remains the same - deliver memorable culinary experiences and target affluent audiences that are able to translate the experience to influential consumers and industry professionals.

 
It would be an honor to welcome your company as a partner to the Butter Bar of the COCHON US Tour. As a participating brand, you receive all the marketing benefits of being on tour without all the travel and expenses. Cochon555 handles 100% of service, you just pay an annual fee and send 20 pounds of butter to each event. It’s that easy.
— Brady Lowe | Founder
 
 
 

SPONSOR PROVIDES

WE ARE READY FOR YOU

  • [15] pounds per event (butters)
  • No staffing required
  • Product delivery for all events
  • $10,000 fee for annual term
  • Term includes all 2016 markets
  • [10] Cochon555’s (Jan-May)
  • [2] Heritage Fire Aspen & Napa 
  • [1] Grand Cochon (6/18) 
  • [5] Heritage BBQ’s (Sep-Oct)
  • Title & Supporting Sponsors - Are you a non-butter brand looking to sponsor the Butter Bar moment at each event? Please contact us
  • Benchmark for Sponsorships - Tables start at $2,500 per event. This is the lowest cost of entry with the highest impact for the dollar. Partners are receiving a $50,000 sponsorship for a fraction of the cost
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THE BUTTER BAR

BRINGING OUR CULTURE TO LIFE

  • COCHON555 will manage all set up, service, and education of your product at all events
  • Sponsor sends product and the COCHON555 team will arrange the entire activation on your behalf
  • In case the principal can attend an event, there are a couple additional benefits:
    • Principal is invited to judge the competition (need 45 days advance notice)
    • Principals can work the frontside of the table during the event. This should free you up to walk the event, develop conversations with other judges, meet buyers, chefs, etc...

THE EXCHANGE

EXPOSURE AND SAMPLING

Cochon US Tour will provide your brand with massive media exposure, access to cheese retailers, culinary talent, and provide ample marketing of your brand message to our loyal buying community.

In exchange, the sponsor will provide a sponsorship fee and product support. Social media is amazing on tour and just by listening and retweeting, we enhance the opportunity for a successful partnership. Cochon555 will work to reinforce your brand as one of the country's prominent dessert brands through an awesome Butter Bar partnership.

SOCIAL MEDIA

Cochon555 will launch an influential #Hashtag campaign along with the #ButterBar in 2016. We will create contests that get people talking about your butter at home for tickets to the event by simply tagging #ButterBar @COCHON555. We hope to use our very active social media followers to implement socially conscious and fun promotions with a simple #CONTEST that awards the winner of the best photo a pair of tickets to any event. 

COCHON PROVIDES

1 YEAR, 900+ MILLION IMPRESSIONS

  • Exposure to 16,000 attendees
  • Full product service & support 
  • Brand inclusion in all media alerts
  • Logo & links on website pages
  • Logo & links on 78 newsletters
  • [2] VIP Passes per event ($7,200 value)
  • Provided collateral will be displayed
  • Bread & Butter Service will be served in the Judges' Room for our most influential guests 
  • Listed as Chef’s Pantry Sponsorship Level
  • Associated media value is more than $2,500 per event
  • Brand recognition will include live stage mentions, logo inclusion in digital slideshow and programs
  • In the Media - We send media alerts to a national base of print, radio, television, online press and blogs
  • Photos, photos and more photos - Our partners can use images for promotional purposes on social media channels

TURNKEY PARTNER

OUR LOCAL CHEESEMONGER 

The program includes 100% full activation (you just ship product and attend when you can) and we handle everything else, including featuring your artisan product / brand and message. Each partnership comes with a pair of VIP tickets to send to your best local customers. Principals attending the event are treated like rock-stars and will be invited to be an honorary judge of the chef competition.

Being a partner to the brand new Butter Bar for the Cochon US Tour has tons of perks, most importantly, over 2,000 chefs and 16,000 consumers will sample your products in 10 months. Additionally, there are opportunities to get your brand included in thousands of websites and newsletters across the country in a widespread marketing campaign. Your involvement can lead to ample media coverage. All you need to do is send the product and we handle all the details.

  • COCHON555 will manage all service and education of your product at all events with [20+] students and chefs
  • COCHON555 will make sure notable chefs are gifted with your product in their gift bags upon request

THE BOTTOM LINE

SAFER FOOD MATTERS

The cost of food is going up, but food is not getting safer. If we are going to change the future of our food, it starts with education. We operate the most honest food tour in North America, with every dollar spent going towards a dollar made for family farms. Piggy Bank will be our beneficiary of the US Tour. The mission of Piggy Bank is to create a genetic sanctuary for heritage breed pigs, provide access to free genetics and business plans that enable emerging family farms to succeed.

You can begin to support Piggy back by visiting http://www.piggy-bank.org to learn more, donate, participate at events, sponsor tour or contribute to the foundation as a strategic partner.

CREATIVE COMMONS

We create opportunities to collaborate with partners of tour and expand within our creative commons platform of sharing ideas and customers.