Much like heritage pork, the great beer narrative begins with the sourcing of the products available and undergoes the back-breaking process of crafting an expression that represents the ingredients and the brewer's philosophy. 

Cochon555 will provide your brand with massive media exposure, access to notable retailers, culinary talent, and provide ample marketing of your brand message to our loyal buying community. In exchange, the brewery will provide a sponsorship fee and product support. 

HOW IT WORKS

BRINGING IDEAS TO LIFE

The Spotlight sponsors comes with a block of VIP tickets to send your best local customers and retailers. When the principal brewer attends the event, they are treated like rock-stars and will be invited to be an honorary judge of the chef competition.

BENEFITS

1 YEAR, 900+ MILLION IMPRESSIONS

  • Over 900 million media impressions
  • Over 16,000 authentic connections with consumers at events
  • Over 250,000 logos in print 
  • Reach 8,000 chefs, buyers, and retailers each tour
  • Build Long-Term Relationships to last a lifetime
  • VIP Tickets
  • Chef Gifting
  • Beer will be served in the Judges' Room for our most influential guests
  • Product Placement on Awards Table
  • Logo & links on website pages
  • Social Media Campaign
  • Logo inclusion in digital slideshow and programs
  • Media alerts sent to a national base of print, radio, television, online press and blogs
  • Beautiful photos - great for promotional purposes on your social media channels.
  • Live stage mentions

BREWERY PROVIDES

WE ARE READY FOR YOU

  • We love Exclusivity for our beer partners
  • Staffing + Product delivery required

SEE MORE PHOTOS OF BREWERIES ON TOUR HERE!

WORKING THE MARKET

GAINING FULL BENEFITS

Breweries have been successful in overlapping marketing and sales visits during the week of the events. Typically, the week is structured for you to arrive early to visit existing accounts, followed by one day of touring participating restaurants of the event, and lastly, developing new leads during the event to visit or call on Monday.